World Kombucha Day was established to serve as an international celebration of love and affinity for the ancient fermented brew by both brewers and kombucha lovers worldwide.

Feb. 21, 2020 is the inaugural World Kombucha Day.

Kombucha has been consumed for more than 2,000 years, dating back as early as 221 B.C.; it is said that Chinese emperor Qin Shi Huang directed his alchemists to develop a longevity elixir to keep him young and healthy, and they developed a special concoction of Kombucha, the ‘elixir of life’. Now, World Kombucha Day is modern day of observance and celebration on ‘221’ – Feb. 21 for all Kombucha brewers and fans worldwide.

World Kombucha Day was established and spearheaded by Alex LaGory, founder and former Chairman of the Board of  Kombucha Brewers International (KBI), the leading trade organization committed to promoting and protecting Kombucha brewers around the world.

Alex & Hannah are also the co-authors of “The Big Book of Kombucha” the award winning, 400 page bestseller. Hannah founded Kombucha Kamp in 2004 and partnered with LaGory in 2009 to launch their vision into the world. 

Hannah is President Emeritus of KBI and continues to serve on the Board of Directors alongside LaGory.

We encourage you to visit to learn what other brewers around the world are doing to celebrate. Some recommendations include:
 If you have a taproom, you can offer free tastings on Feb. 21.
 Contact your local retailers to see if you can partner for a local promotion (BOGO) or host a retailer happy hour.
 Share the news of your participation and how you’re celebrating in your newsletter and/or social media.
 Use #WorldKombuchaDay on social media to create a unified voice and celebration across the Kombucha industry.


Join the fun on social media! Share your love of Kombucha by using our hashtags and spreading awareness about WKD.

Use these tags to celebrate the day!
#kombuchabrewers @kombuchabrewers