Kombucha Brewers International
World Kombucha Day FAQ’s
What is World Kombucha Day?
o World Kombucha Day was established to serve as an international celebration of love and affinity for the ancient fermented brew by both brewers and kombucha lovers worldwide.
Is this the first World Kombucha Day?
o Yes, Feb. 21, 2020 will be the inaugural World Kombucha Day.
Why is World Kombucha Day being celebrated on 2/21?
o Kombucha has been consumed for more than 2,000 years, dating back as early as 221 B.C.; it is said that Chinese emperor Qin Shi Huang directed his alchemists to develop a longevity elixir to keep him young and healthy, and they developed a special concoction of Kombucha, the ‘elixir of life’. Now, World Kombucha Day is modern day of observance and celebration on ‘221’ – Feb. 21 for all Kombucha brewers and fans worldwide.
Who started World Kombucha Day?
o World Kombucha Day was established and spearheaded by Kombucha Brewers International (KBI), the leading trade organization committed to promoting and protecting Kombucha brewers around the world.
How can I get involved in World Kombucha Day as a brand?
o We encourage you to visit www.WorldKombuchaDay.com to learn what other brewers around the world are doing to celebrate. Some recommendations include:
If you have a taproom, you can offer free tastings on Feb. 21.
Contact your local retailers to see if you can partner for a local promotion (BOGO) or host a retailer happy hour.
Share the news of your participation and how you’re celebrating in your newsletter and/or social media.
Use #WorldKombuchaDay on social media to create a unified voice and celebration across the Kombucha industry.